Motion design essentials for modern interfaces

Motion communicates causality. It should be fast, purposeful, and aligned with your brand’s personality.

Principles

• Easing: prefer cubic curves that feel natural; avoid linear.
• Duration: stay under 220ms for micro‑interactions.
• Direction: animate along the axis of change.

Practical patterns

• Navigation transitions that preserve context.
• State feedback (saving, loading, success) with subtle motion.
• Attention cues that don’t hijack focus.