Mastering color theory for product and brand

Color drives attention and meaning. In product, it also carries accessibility and performance constraints.

Foundations

• Contrast: meet WCAG ratios and test in dark/light modes.
• Semantics: assign roles (success, warning, info) via tokens.
• Motion: use color shifts subtly to indicate state changes.

Palettes that scale

Build a base with neutrals, then add expressive accents. Generate ramps programmatically to keep consistency across platforms.