Creative portfolio tips for 2025

Your portfolio should tell a clear story: the problem, your constraints, the path, and the outcome. Lead with one great project, not ten average ones.

What to show

• Context and constraints (timeline, team, KPIs).
• Process artifacts (sketches, prototypes, failures, iterations).
• Outcomes (metrics, learnings, impact on users and business).

Make it scannable

Use bold typographic hierarchy, short case studies, and video teasers. Link to deeper write‑ups for those who want details.

Keep it current

Review quarterly. Archive projects that no longer reflect your level today.